Privacy Policy

Arara Amazon ApS ("Arara," "we," "us," or "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you interact with us, including when you visit our website, become a client, or communicate with us in any form. We process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable national data protection laws.

1. Data Controller and Contact Information

Arara Amazon ApS
Center Boulevard 5, st 2300 København S
CVR No.: 45026248
Email: contact@arara-amazon.com
Phone: +45 50216903

2. Types of Personal Data We Collect

a) When You Visit Our Website:

• IP address and browser settings
• Device type and operating system
• Pages visited and usage behavior
• Cookies and tracking technologies (see section 5)

b) When You Contact Us or Request Information:

• Name, email, phone number, company name
• Details of your inquiry or communication

c) When You Become a Client or Partner:

• Business contact details (name, role, company, email, phone)
• Billing and payment information
• Project-related correspondence and documents
• Credentials for Amazon Seller Central (if explicitly shared)

3. Legal Basis for Processing

• Performance of a contract – when processing is necessary for providing our services or preparing an agreement with you.
• Legitimate interests – to conduct and grow our business, improve services, analyze usage, and prevent fraud (Article 6(1)(f) GDPR).
• Consent – when you explicitly provide it for a specific purpose (e.g., newsletters).
• Legal obligations – to comply with applicable laws, such as bookkeeping or tax regulations.

4. How We Use Your Data

• Responding to inquiries and communicating with you
• Providing our Amazon consulting and management services
• Setting up and managing your Amazon seller or vendor accounts (if authorized)
• Issuing invoices and processing payments
• Performing analytics to improve our services
• Sending updates, reports, and relevant communication
• Maintaining legal and regulatory compliance

5. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience, analyze site traffic, and deliver relevant content. You can find more information in our Cookie Policy, accessible through the cookie banner or icon on our website. Non-essential cookies are only used with your consent.

6. Data Security

We have implemented technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction, including:

• Secure cloud infrastructure (EU or GDPR-compliant data centers)
• Limited internal access on a need-to-know basis
• Two-factor authentication and encrypted communication
• Regular audits and access reviews

7. Data Retention

We retain personal data for the period necessary to fulfill the purposes outlined in this policy:

• General inquiries: up to 1 year after last contact
• Contracts and billing: 5 years for accounting purposes
• Client projects: up to 3 years after project completion

8. Your Rights

As a data subject under GDPR, you have the following rights:

• Access to your personal data
• Rectification of inaccurate or incomplete data
• Erasure of data when no longer necessary ("right to be forgotten")
• Restriction of processing under specific conditions
• Objection to processing based on legitimate interests
• Portability of your data in a structured format
• Withdrawal of consent at any time (e.g., marketing emails)

To exercise any of these rights, please contact us at contact@arara-amazon.com

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. We encourage you to review this page regularly. If changes are material, we will notify you by email or a prominent notice on our website.

If you have any questions regarding this Privacy Policy, please contact us at:

Arara Amazon ApS
Center Boulevard 5, st 2300 København S
Email: contact@arara-amazon.com
Phone: +45 50216903